Attract quality prospects and search engines to your website
There are two audiences to think about when it comes to the copy that appears on your website.
One is your human audience and the other is the search engines.
Good web copywriting addresses what appeals to both audiences.
Web copywriting for people
Website visitors often have short attention spans and so it is vital you catch their interest immediately or they’ll be gone. This means making sure that they see what they’ve come searching for straight away.
At Twinlife Marketing, our web copywriting begins with a thorough understanding of what your ideal customer is interested in. We then zero in on this in the web copy we create for you, to make it more likely that your visitor will feel reassured they have arrived in the right place.
We write active, benefit-laden copy that is designed to persuade and engage your target market – with a clear call to action throughout.
We’re skilled in writing strong copy that resonates with the people you are aiming to attract and we’d be pleased to discuss your web copy requirements with you.
Web copywriting for search engines
Search engines focus on a number of web page elements in deciding whether your page is relevant to the search terms. These include meta data including page titles and descriptions and page coding. The presence and density of key words and phrases is also important – too little or too much is bad – the trick is in getting it just right. The placement of key words and phrases is also important – headings, subheadings, link text, introductory and concluding text are more potent to the search engines and so it is important to include them in those places.
Contact Twinlife Marketing today for web copywriting services that are designed to attract more of your target audience as well as search engines.
