Our Marketing Strategy & Plan gives you a clear direction about how best to market your business
If you are serious about the success of your business and want to get a tailor-made marketing strategy and plan developed, Twinlife Marketing’s Business Marketing Strategy and Plan is the answer.
Our unique 3 step approach delivers outstanding, proven results:
Step 1: Marketing Audit and Needs Analysis
- Review previous marketing activities and campaigns
- Clarify specific needs in the marketing strategy and planning process.
Step 2: Marketing Strategy
- Identify clear business objectives
- Detail your vision, mission, values
- Conduct a SWOT analysis
- Identify product / service overview and connect this to the lifecycle stage / BC matrix
- Define target market segmentation
- Explore growth opportunities via Ansoff matrix
- Conduct competitor research
- Conduct client research
- Review differentiation and key marketing messages
Step 3: Marketing Plan
- Set objectives, strategies and key initiatives based on the marketing strategy
- Define proposed marketing campaigns and activities (including project plan per campaign and activity). This also includes online and social media.
- Establish a 12 month marketing calendar
- Set marketing budget and resources
- Set marketing KPIs and reporting
This process will take about 3 – 4 weeks from start to finish. We’ll start off with a half day needs analysis, strategy meeting. After this meeting we’ll develop the strategy and your customised marketing plan that we’ll then present to you for review.
At the conclusion of the process, you will have a complete understanding of the best path to take to grow your company’s success, as well as a clear plan of action to bring it to life.
Contact us today to get started with your marketing strategy and plan that will give you highly valuable insights and marketing tactics to help you achieve your marketing targets sooner.
