Stay ahead of the curve with our Online Marketing Strategy and Plan

Having an effective online marketing strategy has gone from being an afterthought to something that is critical to many companies’ success. There is an extraordinary range of cost-effective marketing opportunities for businesses to use, and new ones are emerging all the time.

If you want to establish and maintain a successful online marketing profile, our online marketing strategy package is perfect for you.


Our unique 3 step approach will make sure you’ll get the best possible online results.

Step 1: Online Marketing Audit and Needs Analysis

  • Audit your current online marketing activities (website, email marketing, social media, online pr etc.)
  • Analyse your current website statistics.
  • Clarify specific needs in the online marketing strategy and planning process.

Step 2: Online Marketing Strategy

  • Identify clear online business objectives
  • Conduct an online SWOT analysis
  • Identify product / service overview
  • Define target market segmentation
  • Find out how you can improve your website marketing via Search Engine Optimisation (SEO) and Search Engine Marking (SEM), and how to rank well on Google.
  • Conduct online keyword research including keyword recommendations
  • Online competitor research
  • Recommendation on database and e-marketing strategy
  • Recommendation on online pr and social media strategy

Step 3: Online Marketing Plan

  • Set objectives, strategies and key initiatives based on the online marketing strategy
  • Define proposed online marketing campaigns and activities (including project plan per campaign and activity).
  • Establish a 12 month online marketing calendar
  • Set online marketing budget and resources
  • Set online marketing KPIs and reporting

This process will take about 3 – 4 weeks from start to finish. We’ll start off with a half day online marketing audit, needs analysis, strategy meeting. After this meeting we’ll develop the online strategy and your customised online marketing plan that we’ll then present to you for review.

Twinlife Marketing can make sure you make the most of online marketing strategies that will drive strong online traffic to your business. Talk to us today to find out more!

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