Welcome to Twinlife 2.0
"At times, we must experience something different to recognise the true greatness of what we already have."
Over the last 2.5 years, I embarked on an extraordinary journey. While I continued to serve our Twinlife Marketing clients, I co-founded ONE Beyond Success, a global start-up dedicated to reshaping the landscape of learning and development. Our vision is to elevate humanity through the power of business.
During this period, I had the privilege of collaborating closely with my beautiful business partner, Mirjana. Together, we translated our vision into market-ready solutions, rolling them out to corporate foundation clients in Australia, Europe, and Asia.
Using my marketing skills
This adventure required me to flex my strategic marketing muscle and leverage my relationship skills to form a prestigious advisory board with global CEOs and business leaders. I also had the opportunity to build our brand, logo and website from the ground up.
The gift of learning something new
The greatest gift was the opportunity to continually learn and expand my knowledge in the realms of employee engagement and building culture, human behaviour, motivation, and team development. My business partner generously imparted her expertise, and as we jointly developed and facilitated our human potential workshops, my understanding grew even further.
Sounds like a dream right?
Yes it was, until we struggled to gain real traction in the market.
My heart was so believing in our offering (and I still do), yet my marketing instincts echoed a hard truth "Without market traction, you don't have a viable business."
A humbling experience
It was a humbling experience to admit that something I was so passionate about might not succeed. I didn't want to let down those who believed in me, including myself.
When I subsequently lost my drive and energy, I made the tough decision to resign as director from ONE Beyond Success and hand back my shares.
There is always a silver lining
On a positive note, this challenging period has helped me rediscover my genuine passion for marketing consulting, mentoring, and coaching. I simply love uplifting talented marketers and guiding business owners of growing companies, as this is where I can truly make a difference.
To get myself in top shape again, I engaged in many enriching conversations with friends, business contacts, and new connections. This reminded me of the immense energy I draw from talking to people from all walks of life and the power of relationships.
I've emerged reinvigorated, armed with a fresh perspective, and a clear, exciting direction to make Twinlife Marketing even better.
Welcome to Twinlife 2.0
So, what is Twinlife 2.0? Twinlife 2.0 amalgamates the best of Twinlife Marketing, enhanced by my extensive learnings over the past 2.5 years.
Twinlife 2.0 brings tailored marketing leadership solutions to growing companies, guiding them on their marketing growth journey. We help align, activate, and amplify value creation for customers, employees, and the company.
What I've always cherished about Twinlife Marketing is our enduring relationships with clients, our team, and strategic partners. It warms my heart that these connections remain as robust as ever. Read our client testimonials.
I love guiding business owners of growing companies in their growth and marketing strategy, and uplifting their internal team with marketing capability. I derive great satisfaction from mentoring and coaching marketers, helping them transition from managers into strong marketing leaders. Read about our solutions.
My recent experiences have broadened my perspective on employee engagement and loyalty, which links beautifully with customer engagement and loyalty. Navigating this connection, will enable you to achieve both commercial success and a thriving team culture.
This brings me back to the fundamental essence of marketing, as I have always believed:
"True marketing aligns, activates, and amplifies value for all - customers, employees, company."
When you find the playing ground where you align, activate, and amplify value for:
Customers - solving their problems, and enhancing their lives,
Employees - offering engaging work in a stimulating environment,
The company - in terms of profitability and longevity,
You’ve got a winning marketing approach.
I am excited about re-engaging and bringing this winning marketing approach to my extensive network and the market.
Please don't hesitate to reach out if you'd like to re-engage, need help in your marketing career, or if you're seeking strategic marketing advice.
“As the Managing Director of Air-Met Scientific, I kind of knew how to play the marketing game, but Sonja from Twinlife Marketing has shown us how to play to WIN. The ongoing strategic marketing guidance and direction is invaluable - it has increased our in-house marketing capability and has transformed our business. We are benefiting from our strong positioning in the market and keep enjoying business growth.”
Simon Meers, MD Air-Met Scientific